The most effective campaigns are driven by a tailored strategy, not by copy and pasting others.
There are so many variables at play with each brand that woodenly copying a competitor can’t take into account, leading to poor performance.
For example, your brand shouldn’t try and replicate Nike because they are at the stage in their company where they can focus on multi-million dollar brand awareness campaigns that don’t have immediate ROI.
If you tried to copy them, you’d go out of business quickly.
Instead, when you take a more personalized approach that’s tailored to your business, it results in campaigns that resonate more directly with your target audience, leading to better engagement and performance.
But how do you do that?
The key is to lean into what makes you different
You need to realize your business is unique. You need to approach your campaigns in a way that is tailored to your audience and works for you.
And that can’t be accomplished overnight just by copying.
When you realize this, you’ll begin to build a brand that more authentic and differentiated which will make you stand out from the competition, not blend in with it.
Those who copy competitors will end up blending in.
The ecom space is becoming so competitive, that the brands who look and act like each other are quickly dying out and are experiencing a race to the bottom.
And this is why the big, outsourced marketing agencies of the past are dying out.
The ecom brands of the past are working with the big multinational marketing agencies that assign them to a junior marketing manager who is copy and pasting strategies, whereas the ecom brands of the future are partnering with boutique agencies that take the time to craft a strategy together alongside them.
